It's amazing that so many Americans spend a lot of money on bottled water when they have safe and much more affordable tap water available. A lot of water industry types, a few economists and a handful of politicians have weighed in on the subject. They don't appear to be convincing many people. What we need is a good old fashioned salesman to hype our cause. Someone like...Stan Lee! Wait! Stan the Man has already taken on the subject with a rant for the ages.